Page 11 - HBIA HS21

HOW TO GET THE BIGGEST IMPACT FROM WINDOW TREATMENTS
For your model home’s window treatments to work for you, there are certain tactics your interior designer/model merchandiser can employ, including:
• High and Wide. To make the room appear bigger and more dramatic, hang the drapery as close to the ceiling as possible. Also, the drapery rod should extend beyond the window frame on either side of the window, so the drapery doesn’t hang into the window. Remember, we’re selling the home, not the drapery. And as such, we want the window
to “shine” as a beautiful part of the architecture.
• And Long. For a polished look, drapes should kiss the floor or hover just barely above.
• Layer the Treatments. Our designers love it when their budget allows for creative overlapping of window treatments. These can be fun and often help add detail to a space. However, including more than one treatment might be a heavy burden on your budget and unnecessary
in influencing the sale of the
home. Understand your buyer’s expectation, their budget, and yours.
• Remember Moderation. Today’s trends are clean lined, fresh, light, and airy. They feel alive and new, so often the best choice in drapery is super simple.
• Make the Most of Natural Light. Nothing in design can compete with Mother Nature’s light source. We know natural light can not only positively impact the look and feel of a room, but can also improve the mood of a prospective home buyer. As such, there are times when the best window treatment is no window treatment.
Window treatments can be a designer’s best friend.
Designers strategically omitted window treatments altogether or limited their use to let as much natural light in as possible.
They can help create a mood and truly accentuate the architecture of a space. The wonder of window treatments is that they can be the deciding factor (without anyone realizing it) in a prospective homebuyer’s buying decision. ■
Article and photos courtesy of Sue Ridgeway, Director of Marketing at Lita Dirks & Co., an interior design and merchandising firm based in Greenwood Village, Colo.
2020 HBIA BUILDERS’ HoMe Show & LIFESTYLE EXPO 11