Page 29 - AreaNewsletters "Dec 2021" issue

B US I NE S S & F I NA NCE
Top 5 Things to Work into Your EOY Budget
that will give you a great ROI for the incoming year
5. CRM Work smarter, not harder! Business growth is a great thing and with it comes the need to organize your information. A CRM (Customer Relationship Management solution) helps you catalogue information on client and prospect interactions. There are some great small and large business systems out there. I love using Insightly!
4. QR codes People are using their devices more than ever. It’s all about accessing everything in a snap and getting the information across from your business to a consumer. QR codes are e ective because they can be printed on anything. Put them on yers, business cards, and signs.
3. Video Storytelling Video is hot in marketing right now. Users are drawn to watching short, entertaining clips that get straight to the point. Jump into the mix and work with a videographer to create a series of short videos that puts your product in front of your clients.
2. Website SEO – Blog Posts You can never do enough SEO to stay competitive in your market. The best way to stay current is to post short blog posts that contain the key words for your target market. Hire a copy writer to get you through the next couple of quarters and keep you current with the Google algorithms.
1. Update Your Images It’s important to stay current with the pictures your company uses for their websites and marketing. Invest in updating your employee headshots, candid pictures and product photography to show o your services in a professional and visually appealing way. It’s all about drawing your clients in with interesting images.
Lisa Christianson Photography Castle Rock Headshots
350 Perry Street, Castle Rock
clean, modern professional headshots
ELEVATE YOUR PROFESSIONAL PRESENCE
castlerockheadshots.com ~ lisa@lisachristiansonphotography.com
lisachristiansonphotography.com ~ lisa@lisachristiansonphotography.com
29 Castle Rock “AreaNewsletters” • December 2021