Page 39 - AreaNewsletters "Nov'17" issue

notes from 3 Working Bears:
Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving. This year SBS will be celebrated on November 25, 2017. Learn more at ShopSmall.com/About. If you have further questions or want help with your email marketing, social media or website for your business, contact us at 3workingbears@gmail. com, visit 3workingbears.com or call 720-593-2006.
Saturday to Drive Sales of cials in all 50 states championed the event. Invite the
Provided by valerie Rodriguez,
3 Working Bears
mayor and other elected of cials to participate this year.
Offer Refreshments
Everyone loves a treat. Even something as simple as cookies or candy help bring a smile to shoppers’ faces. If your company is in the food business, offer some free samples of items you’d like to push during the holidays.
Co-Promote with Neighboring Businesses
Create partnerships with neighboring businesses that will send your customers to their establishments and their customers to yours.
Enlist Cause-Related Marketing
American Express’s “Charge Against Hunger” changed the playing eld in 1992. At the time, the credit card company was facing some dif culties with its restaurant partners. Restaurant owners were disputing American Express’ fees, which were perceived as high, and were questioning their commitment to merchants and local communities.Therefore the company needed a vehicle to create better relationships with individual restaurants and also to establish links with new ones in the locality. The promotion became a big hit for American Express and the restaurants and set the standard for cause-re- lated marketing ever since. People like to support local businesses -- especially when they know a portion of their spending will help the less fortunate.
Small Business Saturday celebrates small business- es and all they do for their communities. I join of cials across the country, including SBA Administrator Maria Contreras-Sweet is among the supporters encouraging Americans to Shop Small on Small Business Saturday.
Rohit,Arora. “Five Ways to Use Small Business Saturday to Drive Sales” www.forbes.com, 25 November 2016.
Stop by Bennington Mercantile, the oldest family-owned business in Castle Rock. See their ad
on page 4 .
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Castle Rock “AreaNewsletters • November 2017