Page 29 - AreaNewsletters "Dec2022" issue

Kennedy Insurance Jennifer Mensen-Meyer
B US I N E S S & F I N A N C E
NOW HIRING!
Top 5 Things to
Work into Your EOY Budget
that will give you a great ROI for the incoming year
By Lisa Christianson, Castle Rock Headshots
5. CRM Work smarter, not harder! Business growth is a great thing and with it comes the need to organize your information. A CRM (Customer Relationship Management solution) helps you catalogue information on client and prospect interactions. There are some great small and large business systems out there. I love using Insightly!
4. QR codes People are using their devices more than ever.It’sallaboutaccessingeverythinginasnapandgetting the information across from your business to a consumer. QR codes are e ective because they can be printed on anything. Put them on yers, business cards, and signs.
3. Video Storytelling Video is hot in marketing right now. Users are drawn to watching short, entertaining clips that get straight to the point. Jump into the mix and work with a videographer to create a series of short videos that puts your product in front of your clients.
2. Website SEO – Blog Posts You can never do enough SEO to stay competitive in your market. The best way to stay current is to post short blog posts that contain the key words for your target market. Hire a copy writer to get you through the next couple of quarters and keep you current with the Google algorithms.
1. Update Your Images It’s important to stay current withthepicturesyourcompanyusesfortheirwebsitesand marketing. Invest in updating your employee headshots, candidpicturesandproductphotographytoshowo your services in a professional and visually appealing way. It’s all about drawing your clients in with interesting images.
Contact lisa@lisachristiansonphotography. com to set up a time to chat about you or your company’s photography needs.
303-972-5141
We are a Non-Medical Home Care Agency licensed and certified to assist with
In Home Support Services (IHSS) & Family Care Services.
Private Pay and Medicaid accepted.
personaltouchseniorservices.com
Feeling Financial Anxiety?
Click
here
for help.
Lisa Christianson Photography Castle Rock Headshots
High-End Headshots
Branding Business Portraits Corporate Sessions
located in the heart of downtown Castle Rock 350 Perry Street
719.351.7160 www.castlerockheadshots.com lisa@lisachristiansonphotography.com
29
Castle Rock “AreaNewsletters” • December 2022