Page 39 - AreaNewsletters "Sept'17" issue

Notes from 3 Working Bears:
Notes from 3 Working Bears: LinkedIn is another social media platform to explore and nd out if it ts your business. If you have further questions or want help with your social me- dia for your business, contact us at 3workingbears@gmail. com, visit www.3workingbears.com or call 720-593-2006.
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like all other marketing strategies, the more time and effort you put into your LinkedIn marketing efforts, the bigger the rewards.
Passive LinkedIn Marketing
Simply having a LinkedIn pro le, building your connections, and keeping your account updated, you can get the attention of po- tential clients, customers, joint-venture partners, and in uencers. The passive approach can pay off by:
• Giving you exposure to people hunting for products or services. LinkedIn’s search features allow others who are looking for what you offer to nd you.
• Gettingyouintroductionstopotentialclients.YourLinkedIn business connections can give you an in with people and businesses you might not otherwise be able to reach.
• DisplayingyourrecommendationsfromothersonLinkedIn. Recommendations are word-of-mouth testimonials to you and your business.They provide credibility that encourages people to do business with you.
Proactive LinkedIn Marketing
Like most other business tactics,the more actively involved you are, the more effective and quicker the results.To best take advantage of LinkedIn’s ability to promote your business:
• Postregularstatusupdates.Talkaboutwhatyou’reworking on and who you’re working for. Include updates that would be of interest to your target customers and clients.Focus on how what you’re doing can help others achieve their goals.
• Participateingroups.Joingroupsrelatedtoyourbusiness and your interests. Discussion participation can help estab- lish you as an expert in your eld. Don’t spam or always talk about your business. Instead, answer questions and be a resource that people trust.
• Send messages and invitations to those in your network and to other group members.Again, don’t be a spammer or a pest.Your goal is to create professional connections that are mutually bene cial to you and the other person.
• TryLinkedInadvertising.PaidadvertisingonLinkedInisstill a relative bargain, and can get your business in front of your market quickly.
• Consider upgrading to a paid LinkedIn membership. This will give you additional contact options and other bene ts that may be a good t for what you’re trying to accomplish. LinkedIn offers “Career,” “Business,” Sales,” and “Hiring” upgrade options. Often, LinkedIn offers a free trial so you can test out the additional features from a paid membership before committing to it.
Adding LinkedIn to Your Marketing Strategy
Adding LinkedIn to your marketing strategy can help you expand your network, nd clients/customers, and create a professional image for you and your business. Even if you don’t think LinkedIn can work for your business, it’s worth a tour to check out how others in your eld are maximizing what LinkedIn has to offer. As a networking resource, LinkedIn can give you connections that can lead to publicity, more work, and other great business growing advantages.
This article is part of The Ultimate Guide to LinkedIn.
Duermyer, Randy. “How to Use LinkedIn To Promote Your Home
Business” www.thebalance.com, 03 April 2017.
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Castle Rock “AreaNewsletters • September 2017