Page 27 - AreaNewsletters "Feb 2022" issue

B US I NE S S & F I NA NCE
There’s a Trend Going On
By Lisa Christianson, Castle Rock Headshots
In both the corporate world and service industries there’s a distinct trend to portray a persona of approachability and relatability. No one wants to work with someone they don’t relate to or trust.
CEO’s want their employees to feel like they care, and entrepreneurs want you to feel like you relate to them. With the world-wide shut down sparked by covid, we are changing the way we do business, relate to each other and connect with each other.
I’ve sat down with people countless times while they look through the headshots on my website and I can’t tell you how many times people connect with the headshots that have a genuine expression and key in on the “likeability” factor. No one feels professional comfort from a sel e headshot on your website or professional pro le. Even a badly done “professional (cheap)” headshot deters people more that it engages. If you look uncomfortable, the person viewing your picture feels uncomfortable too.
Lisa Christianson Photography Castle Rock Headshots
High-End Headshots
Branding Business Portraits Corporate Sessions
located in the heart of downtown Castle Rock 350 Perry Street
719.351.7160 www.castlerockheadshots.com lisa@lisachristiansonphotography.com
We all have a little empath in us and when you see a headshot of someone that has high-energy and a great smile, it makes you want to smile too and then get up and be a go-getter. At the same time, if you see a picture of a person that’s cringe worthy, then you tend to cringe a little on the inside too and quickly pass that one by. We want people to look at your headshot and say “That person looks really interesting, I’d love to have a conversation with them!”
For high-end professional headshot services, choose Castle Rock Headshots. Give Lisa Christianson a call at 719-351-7160, or shoot an email to schedule your session today!
27 Castle Rock “AreaNewsletters” • February 2022