Page 34 - AreaNewsletters "Jan'18" issue

“I have been receiving your newsletter and read it just to keep up with what’s going on in Castle Rock, as I used to live in Castle Pines Village and Castle Rock North for over 10 years. I love your Newsletter and wish we had one here in Lafayette! What a great local resource.
~ Lisa E., former Castle Rock resident
Click here to read more Testimonials!
WhyshouldIusesocialmedia?
Provided by valerie Rodriguez, 3 working Bears
1. Social media helps you deliver better customer service
Real-time communication helps to make happy customers which in turn creates brand evangelists who drive positive brand senti- ment. I’ve seen customers converted time and time again thanks to businesses answering pre-sales questions promptly;being active on social media really is a great way of positively in uencing sales.
2. Social media drives brand building & differentiation
Social media makes it easy to improve brand awareness and build your brands identity.You can effectively establish your brands personality and give your business a human voice that people can relate to.
3. Social media helps you to manage your reputation
Managing your reputation online is a critical part of any marketing strategy and social media provides you with a fast and effective way to do this. When dealt with swiftly and sensitively comments and complaints can be dealt with effectively, this instant feedback demonstrates high levels of customer service and can effectively diffuse negativity and resolve any issues that the customer may have.
4. Social media helps increase trust in your business or brand
With so many alternatives to choose from, customers are often overwhelmed and want an easy way to authenticate a business that they are dealing with for the rst time. Seeing that you are active on social media helps to ll potential customers with trust, it signals that you care about your customers and should anything go wrong, that it will be easy to contact you.
5. Social media allows you to obtain real customer insights
Customer insights can drive the development of social media campaigns and shape strategic decisions,helping you to make your website content and product or service offerings more attractive and relevant to your customers. Social media makes it quick and easy for businesses to obtain feedback from customers, which will give you a clearer idea of brand sentiment and help you identify common pain points you can address.
are You Looking for
JoB oPPorTUNITIEs
EMPLoYMENT &
Click to go to that section! Douglas County JOB FaIR
February 1 • 11:30am – 6:30pm
Facilitated by the Castle Rock Chamber of Com- merce, our mission is to raise awareness about em- ployment opportunities in Douglas County. Employers attending the Job Fair will represent a wide variety of industries and have several di erent types of posi- tions for which they will be hiring. This event is FREE for the public to attend. To participate, email Alicia.
January 2018 • Castle Rock “AreaNewsletters” 34
B Us i NE s s
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Help Wanted