Page 18 - Geniecast Magazine June 2017

CASE STUDY
Contegix Hosting
Contegix has been doing active outreach to the Atlassian user community. Those efforts are performing as expected, but the company’s leadership craved a new approach.
Contegix was motivated to identify a new format for engaging prospects—one that wouldn’t require travel, yet wouldn’t also boil the interaction down to a non- personal level.
Geniecast proposed a two-way Cast panel for Atlassian users. Designed as a free learning event, panel speakers would include experts from both Contegix and Atlassian.
Based on the level of interaction and feedback from the Participants and Presenters, the Contegix team is excited to roll out two-way videocasts to larger, broader audiences.
RESULT
The rst Cast presented to Contegix by Geniecast was treated as a proof of concept for Contegix. The engagement level was high; Atlassian users participated in a Q&A session that lasted 30 minutes. During the Cast, Contegix received multiple emails from excited Atlassian users expressing how much they enjoyed the content and the two-way video format. The Atlassian expert on the panel also had positive feedback, expressing his interest in participating in future two-way videocasts with Contegix. Based on the level of interaction and feedback from the Participants and Presenters, the Contegix team is excited to roll out two-way videocasts to larger Atlassian user audiences, as well as user groups from different vendors and other target audiences important to the business.
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Quick Look
SITUATION
Contegix is a growing data hosting company based in St. Louis, MO. One of the company’s core competencies is hosting the Atlassian software suite in large corporate environments. As such, the global Atlassian user population is a critical area of opportunity for Contegix, and the company has a dedicated focus on engaging and deepening relationships with Atlassian users. For several years, Contegix has been doing active outreach to the Atlassian user community. Those efforts are performing as expected, but the company’s leadership craved a new approach.
CHALLENGE
Contegix’ legacy outreach efforts involve physical attendance at Atlassian user group (AUG) meetings in Chicago, Kansas City, and other locations throughout the Midwest. The challenge with physical, highly personalized outreach is that it’s dif cult to scale. Contegix leadership is also reluctant to rely too heavily on more ef cient, less personalized methods of outreach. In short, the Contegix team was motivated to identify a new format for engaging prospects— one that wouldn’t require travel, yet wouldn’t also boil the interaction down to a non-personal level.
SOLUTION
Geniecast proposed that Contegix host a two-way Cast panel for Atlassian users. The event was designed as a free learning event for Atlassian users; panel speakers would include experts from both Contegix and Atlassian. A Geniecast moderator would interface between Atlassian users and the experts, ensuring the conversation owed and user questions were answered. The two-way video format would allow Contegix to host the event from St. Louis. The Atlassian representative could join the event without leaving his of ce in Atlanta, and Geniecast moderator Sarah Hill could also join the event digitally.
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