Page 21 - Geniecast Magazine June 2017

Global connectivity is essential for businesses to thrive in today’s digital environment. More than ever, leaders need to be aware of changes in the global economy, understand diverse cultures, and be able to market their companies to a global audience. Come together with Geniecast’s top experts in global affairs to position yourself and your business as a leader on the world stage.
Understanding China Before Doing Business In China Helen Raleigh
Take a deep dive in China’s history, politics, economy, and culture:
• Learn how to access the massive Chinese market
• Better understand the misconceptions Westerners have about China
• Understand cultural norms, customs, and politics
Becoming a Successful Global Leader
Melissa Lamson
Melissa Lamson will share what she’s seen and learned from projects in over 40 countries. You will:
• Be able to assess your own global leadership competence and make improvements where needed
• Utilize the global mindset framework and apply day-to-day leadership challenges
• Apply best practices to your team and their projects to ensure successful outcomes
Grow Your Business Globally
Cost-Effective Global Marketing Brett Bruen
In this Cast with former Director of Global Engagement at the White House, participants will learn:
• How to effectively market your company overseas without expensive advertising or marketing campaigns
• How to build strong local partnerships and ambassadors
• The latest global engagement strategies being employed by the White House and US diplomats
Cultural Intelligence: Working Effectively With Israelis
Yair Paz
Working effectively with people from Israel presents a key challenge for companies and work teams. Yair Paz will address topics such as:
• The advantages and challenges when working with Israelis
• Core values of the Israelis and the challenges these present to other cultures
• How to get the best out of your Israeli counterpart and avoid communication misunderstandings
Cross Cultural Savvy
Gulnar Vaswani
With your team, Gulnar will:
• Explore the impact of intercultural communication on our perceptions, attitudes, and values
• Examine your own cultural programming and identify strategies to create true inclusion in your organization
• Walk through how to avoid misunderstandings and con ict by navigating intercultural differences
www.geniecast.com
Global Pulse:
The Next 12 Months Joseph Micallef
Global Pulse is an innovative world affairs program that reviews the current state of international security, military affairs, and the global economy. Joseph Micallef will focus on “Top 10” issues including:
• The future of Islamic State, jihadism, and the growing disorder in the Middle East
• What to expect in the rst year of the Trump Administration
• Brexit and the Future of the United Kingdom
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