Page 18 - Geniecast LiveLabs: Franchisee Happiness
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PHASE FIVE:
Partnership
“A study conducted by Franchise Business Review on over 24,000 franchisees from more than 300 franchise brands found that the top quartile of engaged franchises were 3.7 times more likely to report strong nancial results than the bottom quartile and were twice as likely to recommend the franchise.”*
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