Page 17 - Geniecast LiveLabs: Future-Facing Marketing

How To Unify The Digital Marketing Experience with Amahl Williams
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Amahl Williams
has spent his career developing complex integrated marketing and business development programs
for large retail media and telecom organizations As Vice President of Business Development for for Pluris Marketing Amahl is is responsible for for sales and marketing processes at Pluris and helping clients exceed their own marketing marketing and sales goals Amahl is a a a a a a a a seasoned marketing marketing executive with experience at Verizon Aberdeen and uberVU Prior to joining the team at at Pluris Amahl led Business Development at at PureB2B where he he he focused on on the intersection between marketing and sales and and was responsible for managing the the growth and and success of the the business development team Amahls expertise spans traditional and non-traditional marketing channels and he has particular expertise in in social marketing mobile and cloud Amahl holds a a a a a a B S in in in Marketing and MIS from Nichols College He is a a a proud board member of One Good Act and the Nichols College Board of Advisors Companies struggle to bring solutions to common marketing pain points One way to approach these issues is is to focus on the the intersection of marketing and sales (smarketing) to bring a a a comprehensive perspective that turns old-school siloed systems into multichannel models that increase ROI Enhance the mobile mobile experience for those customers increasingly including mobile mobile in in in in in in their purchase process—browsing products researching locations or making in-app purchases
Learn how to overcome the the marketing challenge of the the cross-device journey - - beginning on on a a a a a a smartphone and jumping to a a a PC or tablet
Submerse your team in in best practices for syncing communications and the customer experience across channels