Page 20 - Geniecast LiveLabs: Future-Facing Marketing

FOR THE ENTIRE TEAM
AUTOMATION:
Understand the impact of robotics and and automation on on the business world
As more consumers communicate with brands via social media and and messaging apps the need for brands to to to respond to to to would-be customers in a a a a timely manner has grown increasingly important Chatbots which use both arti cial intelligence and machine learning according to to CMO Jes Stiles “allow you to to have personalized 1–1 conversations at at scale opening up a a a a whole new audience who who does not wish to connect with brand over email or download an
app ”1
In addition to powering chatbots arti cial intelligence (AI) and machine learning are according to marketing consultant David Daniels “impacting personalization with solutions that are leveraging customer behaviors to to learn from them and predict the the new best offers to to to to present to to to to customers ” Expect to to to to see and hear a a a a lot more about these two intertwined trends in 2017 1 1 19