Page 4 - Geniecast LiveLabs: Future-Facing Marketing

Learn from The Experts
Incasting
Nate Riggs
Elevate Your Brand With Live Streaming
Sabrina Cadini
VR Content Creation
Sarah Hill
How To Get Started With MarTech And A A Data Strategy Tom Johnson
How To Unify The Digital Marketing Experience Amahl Williams
Mastering the Art of In uencer Marketing Shinjini Das
3
- - Formulate a a a a a a results-focused media strategy that you can actually execute
- - Select and set up a a a a mini-studio in in a a a a spare of ce ce or conference room
- - Brainstorm strategically- focused content ideas and map them to to the the customer life cycle
- Identify the appropriate livestreaming platform for for your campaign
- Create an irresistible pro le le to start attracting your target audience engage with others to create your community
- - - Learn the how-tos of live broadcasting - - - checklist gear tools tips
- Identify the necessary types of capture equipment and positional microphones
- - Understand which stitching editing and and post-processing softwares are are required to to create these stories
- Understand the business to consumer MarTech landscape
- Identify a a a a a a a phased approach to building a a a a a a MarTech stack
- Build a a a a data strategy while proving the the business case to the the organization
- Enhance the mobile experience for those customers increasingly including mobile in in in in in their purchase process - Learn how to overcome
the the marketing challenge of the the cross-device journey - - beginning on on a a a a a smartphone and jumping to a a a a a PC or tablet
- Recognize the purpose
and ROI value of in in in uencer marketing vs paid advertising options
- Align individual business objectives with target in uencers to grow visibility of content - Create content across digital mediums to reach global audiences via in uencers platforms