Page 14 - QUICKEN Loans & Geniecast
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Facebook Live Tactics
Once the registration threshold/deadline is met, Geniecast will close the Cast to any further registrations and push all remaining interested viewers to Facebook Live via the Quicken Loans Facebook page.
This generates a heightened sense of scarcity and increases perceived value of the program.
It also gains additional awareness for Quicken Loans prospects as to the extended offering Quicken Loans provides to its customers.
