Page 10 - Kappa Alpha Educational Series
P. 10
Access, Registration, and Attendance
While the program is built specifically for and is limited to Kappa Alpha Members, we do not recommend adding authentication methods as these will impact attendance rates.
Geniecast recommends structuring marketing efforts so that Kappa Alpha Members have preliminary access (7-14 days) to the registration page via email invitation. Social and Web efforts (branded as exclusive to Kappa Alpha Members ) would then follow allowing for limited sign-ups.
This practice creates scarcity and supports higher registration rates.
