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The Contegix team chose to implement the Geniecast solution because:
• The interactive component of two-way video addressed the concerns about engagement. Atlassian users would have the ability to interact face-to-face, albeit digitally, with Contegix and Atlassian experts. It’s worth noting that Contegix had experimented with webinars in the past and found that the one-way format was not human enough and attendance suffered.
• The Geniecast representative worked closely with the Contegix team to understand the brand concerns and business goals, which ultimately led to the design of an effective solution.
• The two-way video format supports Contegix branding as an innovative, forward-thinking company. No Contegix competitors are currently delivering valuable content to prospects via two-way video.
RESULTS
Attendance
The first Contegix videocast presented by Geniecast was treated as a proof of concept by Contegix. The event was marketed on the Contegix website, in Atlassian news feeds and via email, direct sales outreach, and social media. The Contegix team was realistic about the attendance objective for this first event, considering the company had never hosted a two-way video panel before. Twenty-one Atlassian users joined the videocast, which was within Contegix’ targeted attendance range.
Engagement
The engagement level was high. Atlassian users participated in a Q&A session that lasted 30 minutes. During the Cast, Contegix received multiple emails from excited Atlassian users expressing how much they enjoyed the content and the two-way video format. This level of interaction with a business-critical audience is priceless, and very much in line with Contegix’ core business objectives to engage, to drive buzz and to present the brand as forward-thinking and innovative. The Atlassian expert on the panel also had positive feedback, expressing his interest in participating in future two-way videocasts with Contegix.
Conclusion
The two-way video delivery of content is a viable engagement platform that aligns with Contegix branding and business goals. Based on the level of interaction and feedback from the Participants and Presenters, the Contegix team is excited to roll out two-way videocasts to larger Atlassian user audiences, plus user groups from different vendors and other target audiences important to the business. Using Geniecast as an engagement platform, the Contegix team sees a clear path to creating a national audience among 50,000 potential clients.
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