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CASE STUDY
YPO Next Generation
SITUATION
The Young President’s Organization Next Generation (YNG) is the young adult sector of YPO--some of which are current members’ children. YNG boasts over 3000 members from ages 18-33 worldwide and provides peer-to-peer networking at social and business events or through forums both locally and across the globe. The organization wanted to set up a program similar to Harvard University’s “Resource in Residence” where members could engage with a thought leader relatable to YNG’s target group in a lecture setting but also had access to that expert for mentoring and follow-up.
CHALLENGE
YNG sought an innovative and dynamic way to turn that in-person experience into a virtual one, while still providing members access to large presentations, small group breakouts, and one-on-one sessions regardless of physical location. They needed to provide the right experts who would deliver exceptional content via a live video platform that would not be constrained by geography or time zones. And this type of global coordination required substantial calendar management for both the presenting experts and the audience members.
SOLUTION
Geniecast developed a two-way, interactive video series focusing on presenters with multiple expertise and geographically dispersed to accommodate global audience. Geniecast also delivered the right global SMEs--Kim Kaupe, Anand Damani, Kinvara Balfour, and Dale Stephens, among others--who fit the entrepreneurial and mentoring molds YNG was looking for. Additionally, Geniecast owned registration services, promotional services, communication to membership via video promotions, scheduling, and more, which delivered a big fix to YNG’s needs and resulted in increased interest in their learning events.
RESULTS
Geniecast delivered a dynamic turnkey solution to YNG--a successful ongoing global series where members from different regions are able to access great minds and content on their schedule. It was the first time YNG was able to bring together their global membership for this type of live content and engagement without needing to worry about the conventional restrictions of time and travel. Geniecast covered all production aspects of the program--along with other administrative and promotional services--within budget and on time.
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