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Geniecast Featured Books
How to Get Unstuck:
25 Ways to Get Your Business Growing Again
Genie: Barry Moltz
You wake every morning feeling like you
are on a never-ending hamster wheel. Your energy and interest are waning. You have tried many things to turn your business around, but you have failed. You and your business are literally stuck. You keep looking for that magic bullet that will be “the tipping point” to take it to the next level. Sound familiar? You are not alone, and help is right inside this book.
It’s Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone Genie: Robin Dreeke
From reading body language to massaging egos in order to learn more information, Dreeke provides techniques he’s tested and mastered when it comes to building rapport with others. The 10 techniques covered in this guide will help readers achieve their goals by treating others well and placing communal wants and needs above individual ones.
Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet
Genie: Shep Hyken
You must deliver an amazing customer experience. Why? It is the competitive edge
of new-era business--in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great.
Hooked: How to Build Habit- Forming Products
Genie: Nir Eyal
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
The CMO’s Periodic Table: A Renegade’s Guide to Marketing (Voices That Matter)
Genie: Drew Neisser
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top- notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer.
The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company Genie: John Rossman
In The Amazon Way, Rossman introduces readers to the unique corporate culture of the world’s largest Internet retailer, with a focus on the 14 leadership principles that have guided and shaped its decisions and
its distinctive leadership culture -- as only
an insider could do. As a leader at Amazon who had a front-row seat during its formative years, John Rossman understands the iconic company better than most. From the launch of Amazon’s third-party seller program
to their foray into enterprise services, he witnessed it all—the amazing successes, the little-known failures, and the experiments whose outcomes are still in doubt.
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