Page 11 - Geniecast LiveLabs: A Measured Approach to Millennials

Honest to Greatness: Capitalizing on the Millennial Mindset in
with Peter Kozodoy
Peter Kozodoy is an author, speaker, serial entrepreneur, and the Partner/Chief Strategy Of cer of GEM Advertising, a communications and marketing agency with four of ces throughout North America. His work at GEM has been featured in CNBC, Yahoo!, Bloomberg, Reuters, MarketWatch, International Business Times, the New
York Business Journal and more, and has earned Telly, Pixie, Communicator, Aurora, Davey and W3 awards in domestic and international branding, advertising, and production.
Peter’s articles on business, leadership, and entrepreneurship have appeared in Forbes, Inc., The Huf ngton Post and more. He has spoken for Microsoft, the US Department of Commerce, CEO Clubs of America and other organizations on topics including millennials, entrepreneurship, global advertising, user experience, and more.
He is a proud member of both Entrepreneur’s Organization and the Young Entrepreneur Council, and currently serves on the boards
of the Greater New Haven Chamber of Commerce and Junior Achievement in Connecticut.
Partner and Chief Strategy Of cer of GEM Advertising, Peter Kozodoy, will discuss:
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The six essential guidelines to capitalizing on the Millennial mindset
What makes a “Millennial” business
Developing a core value system that capitalizes on the Millennial mindset
Using transparency and authenticity as core concepts to grow a great business ready for the next generation