Page 23 - Geniecast LiveLabs: A Measured Approach to Millennials

Adding Pro t by Adding Purpose
with Devin Thorpe
Devin Thorpe was a nance guy until he realized life wasn’t all about the money. As a new-media journalist and founder of the Your Mark on the World Center, Devin has established himself as a champion of social good. As a Forbes contributor, with 350 bylines and over one million unique visitors, he has become a recognized name in the social impact arena. His YouTube show, featuring over 600 celebrities, CEOs, billionaires, entrepreneurs and others who are out to change the world, has been viewed over 200,000 times, giving him a recognizable face as well.
Previously, Devin served as the CFO of the third largest company on the 2009 Inc. 500 list. He also founded and led an NASD- registered investment bank. After completing a degree in nance at the University of Utah, he earned an MBA from Cornell University.
Social impact expert Devin Thorpe hopes to convey the importance of social mindedness through demonstrating how to:
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Make a pro t by adding purpose to your organization
Authentically choose a cause to engage your customers and employees
Share the costs of purpose programs with your customers