Page 11 - Geniecast LiveLabs: Customer Experience

Customer Experience: The Last True Differentiator
with Dan Gingiss
Dan’s career has consistently focused on delighting customers, and has spanned multiple disciplines including marketing, digital experience, social media, customer service, loyalty programs, and product management.
Dan is currently the Head of Digital Marketing for a Fortune 100 healthcare company, where he oversees social media marketing and customer service strategy, SEO and paid search, and e-mail marketing. Previously, Dan was the head of Digital Customer Experience and Social Care at Discover Card, where he led the design and customer experience of the company’s agship website, and played a key role in the company winning its rst J.D. Power Award for “Highest in Customer Satisfaction.”
Smart companies understand that the real battle is being fought
over customer experience, because a truly memorable customer experience is
very hard to copy. Co-host
of the “Focus on Customer Service” podcast Dan Gingiss will show you how to get started:
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De ne customer experience
Understand why customer experience is so important and how it can differentiate your company from competitors
Gain actionable takeaways for how your company can improve its own experience using of ine and online customer experience