Page 3 - ABCC Arabic GENERAL ONLINE Coverage (2) - Jan-Dec 2022
P. 3
PR REPORT
Arab Brazilian Chamber of Commerce
January ‐ December 2022
21 Press Releases were issued for ABCC
1 Media Invite was made for ABCC
1 Interview was conducted for ABCC
The press releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE ‐ ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 22,501,700
*Arabic Total Value of Spend 1:4 AED 90,006,800
English Total AED 7,706,600
*English Total Value of Spend 1:4 AED 30,826,400
T O T A L AED 120,833,200
*This calculation is based on the principle that editorial has four times the value of paid‐for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid‐for advertising.
