Page 3 - AJMAL MAKAN PR REPORT - JANUARY 2024
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PR REPORT
Ajmal Makan
January 2024
2 Press Releases were issued for Ajmal Makan
1 Media Invite was made for Ajmal Makan
9 Interviews were conducted for Ajmal Makan
The Press Releases were sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 407,300
*Arabic Total Value of Spend 1:4 AED 1,629,200
English Total AED 446,300
*English Total Value of Spend 1:4 AED 1,785,200
TOTAL AED 3,414,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
