Page 13 - General Authority of Sports - JUNE 2022 FINAL_Neat

Press Release

General Authority of Sports organizes “Practice

Sports and enjoy life” initiative

UAE, June 29, 2022- The General Authority of Sports organized “Practice Sports and Enjoy Life”

initiative at Sheikh Zayed Mosque, Fujairah, to foster the culture of exercises and sports among
people, including youngsters. With many participants including athletes and community members,
this initiative comes as part of the ‘Sports for Life’ strategy, aimed at promoting and encouraging
participation in various sports.

H.E Sheikh Suhail Bin Butti Al Maktoum, Executive Director of the Sports Development Sector
at the General Sports Authority, asserted that this new approach is in line with the UAE Centennial
2071, which seeks to foster social connection through sports and combine optimism while making
positivity and happiness a way of life. “Through these initiatives, the General Authority of Sports
believes that the practice of social sports allows for the discovery of new athletic talents and

strengthens federations by including distinct categories. They also contribute to providing a better
quality of life, prosperity, and health, all of which the government heavily emphasized in its
strategic objectives.”

“The coming years will witness a distinct variety of high-quality events and initiatives, to
encourage more people to engage in sports. To ensure that everyone adopts the culture of exercise
and sports into their lifestyle, a scientific technique will be employed on a regular basis to measure
the impact of social sports,” H.E added.

Ahmed Al-Abdouli, Director of the Community Sports Management at General Authority of
Sports, said: “The social sports initiatives are fundamental to the Authority’s objectives, as per the

directives of our wise leadership and the Sports Sector Strategy 2032, aimed at promoting the
international presence of UAE sports. We are committed to implementing strategies and initiatives
through the Authority that will encourage all segments of the community to participate in sports."

He added: “Through this initiative, we look forward to encouraging individuals to adopt sports as
part of their daily routine. We have a number of facilities in the UAE that assist people to practice
different sports, and we hope to fully utilize them by fostering social sports.”