Page 36 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023

11/13/23, 11:16 AM World of Coffee Dubai 2024 reveals varied activities and programs to promote partnerships within sector | MENAFN.COM

Ensuring an enhanced experience for participants
Khalid Al Hammadi, Senior Vice President of DXB LIVE, said: “Through this edition, we aim to

boost the position of the World of Coffee Dubai to be the most preferred global platform for
coffee industry leaders. We strongly believe the event will surpass the conventional trade

show paradigm, securing its reputation as the world’s preeminent forum for enthusiasts,
professionals, and experts to stay current on industry developments and explore novel
strategies and ecologically sustainable practices that will further the industry’s expansion and

sustainability.”
“The exhibition provides a significant opportunity to learn about the various sources of coffee

beans, roasters, and coffee supply chain as well as to assess the latest advancements in the
fields of packaging, distribution, and production. The events, especially the Buyers' program,
will improve participants' experience and enable them to interact directly to grow and maintain

their enterprises,” Al Hammadi added.

An Ideal Platform
The third edition of World of Coffee Dubai serves as an ideal platform for companies aiming to
enhance their presence in the Middle East's thriving coffee market. DXB Live organises this

event to facilitate industry growth, innovation, and collaboration by bringing together
distributors, farmers, producers, experts, and specialists under one roof. This fosters

partnerships, showcases new products, and promotes knowledge exchange to meet the
diverse needs of coffee industry players.

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