Page 41 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023

11/13/23, 11:16 AM PRESSR: World of Coffee Dubai 2024 reveals varied activities and programs to promote partnerships within sector — Tradi…
position of the World of Coffee as a key event for exploring growth and

collaboration opportunities.

Among the exhibition’s features and programs, the Buyers Program and
Buyers Longue will enable meetings between buyers and farmers, traders,

distributors, and roasters, as well as food and beverage managers from the

tourism and hospitality sectors. It will further encourage interaction and

communication among industry stakeholders and offer an ideal setting for

potential partnerships and transactions.

In addition, the 2024 edition will be held in two large theatres to

accommodate more participants for its series of dialogues and free
workshops. One theatre will be dedicated to hosting specialised coffee

association dialogues, while the other will be for unfiltered sessions, like

hosting extensive dialogues with the presence of numerous global experts and

specialists to discuss the latest trends, innovations, and products worldwide.

The Roasting Village, Cupping Room, and Brew Bar pavilions are also

expanding to meet the growing demand for participation. The Roasters

Village area is expected to be one of the most alluring areas for attendees as
it will exhibit coffee-making machines and water sources. The participating

businesses will also make coffee and display their coffee beans. Along with

specialised guests, it brings together a dozen global businesses and offers an

opportunity to sample coffee that has been prepared and roasted in a variety

of methods.

The ’Cupping Room’ pavilion will enable visitors to taste and compare

different coffee varieties and evaluate their quality. During their one-hour
sessions, each company will provide a set of coffee-tasting sessions for buyers

and the public to try and compare. The Brew Bar pavilion, which is made up

of two enormous platforms, can accommodate 12 enterprises. Businesses may

utilise the platform for three hours to offer different coffee-tasting sessions

and customers can wander between the businesses to sample the coffee and
watch baristas creating inventive concoctions.

https://www.tradingview.com/news/reuters.com,2023-11-12:newsml_Zaw2fRfK7:0-pressr-world-of-coffee-dubai-2024-reveals-varied-activities-and… 2/4