Page 42 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023

11/13/23, 11:16 AM PRESSR: World of Coffee Dubai 2024 reveals varied activities and programs to promote partnerships within sector — Tradi…
Innovation platform

To encourage innovation and development in the sector, the exhibition will

feature the Coffee Design Award, which will highlight the latest
advancements in coffee preparation, equipment, and sustainable practices. It

will be awarded in various categories including design, packaging, branding,

coffee cups, and coffee pots. Furthermore, the ‘Best New Product Award’ will

be awarded for exceptional new coffee-related products. To participate in

the awards, companies will have to submit their designs on the competition
website, further enabling judges to choose winners. The exhibition offers a

remarkable opportunity for participants to win the International Specialised

Coffee Association's award for the best design or best product worldwide for

2024.

Ensuring an enhanced experience for participants

Khalid Al Hammadi, Senior Vice President of DXB LIVE, said: “Through this

edition, we aim to boost the position of the World of Coffee Dubai to be the

most preferred global platform for coffee industry leaders. We strongly

believe the event will surpass the conventional trade show paradigm,
securing its reputation as the world’s preeminent forum for enthusiasts,

professionals, and experts to stay current on industry developments and

explore novel strategies and ecologically sustainable practices that will

further the industry’s expansion and sustainability.”

“The exhibition provides a significant opportunity to learn about the various

sources of coffee beans, roasters, and coffee supply chain as well as to assess

the latest advancements in the fields of packaging, distribution, and
production. The events, especially the Buyers' program, will improve

participants' experience and enable them to interact directly to grow and

maintain their enterprises,” Al Hammadi added.

An Ideal Platform

The third edition of World of Coffee Dubai serves as an ideal platform for

companies aiming to enhance their presence in the Middle East's thriving

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