Page 52 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023

عاطقلا نمض تاكارشلا زيزعتل ةيمارلا هتايلاعف نع فشكي 2024 ةوهقلا ملاع ضرعم© Provided by Emirates News Agency (WAM)

Innovation platform

To encourage innovation and development in the sector, the exhibition will
feature the Coffee Design Award, which will highlight the latest advancements in
coffee preparation, equipment, and sustainable practices. It will be awarded in
various categories including design, packaging, branding, coffee cups, and
coffee pots. Furthermore, the ‘Best New Product Award’ will be awarded for
exceptional new coffee-related products.

To participate in the awards, companies will have to submit their designs on the
competition website, further enabling judges to choose winners. The exhibition
offers a remarkable opportunity for participants to win the International
Specialised Coffee Association's award for the best design or best product
worldwide for 2024.

Ensuring an enhanced experience for participants

Khalid Al Hammadi, Senior Vice President of DXB LIVE, said, “Through this
edition, we aim to boost the position of the World of Coffee Dubai to be the most
preferred global platform for coffee industry leaders.

https://www.msn.com/en-ae/news/other/world-of-coffee-dubai-2024-reveals-varied-activities-
programmes-to-promote-partnerships-within-sector/ar-AA1jNpSr