Page 58 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023

11/13/23, 11:18 AM A busy program of World of Coffee 2024 Dubai and events promoting companies in the global coffee industry - Qahwa World
between industry leaders, including merchants, farmers, distributors, buyers, and
roaster owners.

The “Buyers Program” and the “Buyers Lounge” are among the most prominent
programs and facilities included in the exhibition, as the program allows for the
preparation of scheduled meetings between buyers, farmers, merchants, distributors,
roaster owners, and nutrition managers and officials in hotels, restaurants, cafes, and
airline companies, so that the meetings take place according to a specific schedule and
dates. In advance in the buyers’ lounge, which adopts an innovative methodology that
contributes to enhancing communication and interaction between industry leaders,
providing an ideal environment and a unique work atmosphere for cooperation, building
partnerships, and discussing potential deals between parties.

The event is characterized by holding a series of dialogue sessions and free workshops,
and the space allocated for the sessions will be doubled in this session to establish two
large theaters, one for the dialogue sessions of the Specialty Coffee Association, and
the second for the Unfiltered Theater, which will host expanded dialogue sessions in the
presence of dozens of international experts and specialists, to talk about new trends,
discoveries, and the latest products. In the world.

The “Roosters Village” area and the “Cabinet Room” and “Brew Bar” pavilions are also
doubling their area to meet the increasing demand for participation. The “Roosters
Village” area is considered one of the most attractive areas for the public, and it has
similar display platforms equipped with a coffee machine and a water source, while
Exhibiting companies bring in their own coffee beans and prepare the coffee; The region
brings together dozens of brands from all over the world, with specialized visitors,
providing them with the opportunity to taste roasted coffee prepared in different ways.

The “Cabinet Room” pavilion allows its visitors to taste coffee varieties, evaluate their
quality, and compare them. Each company displays for an hour to buyers and the public
a group of coffee flavors to taste and compare between them. As for the “Pro Bar”
pavilion, it consists of two large platforms that can accommodate 12 companies. Each of
them can use the platform for 3 hours to prepare different coffee flavors, while visitors
and buyers move between companies to taste the coffee and watch the barista prepare
unique coffee drinks in innovative ways

A platform for innovation
In order to encourage innovation and development, the exhibition’s activities will include
the Coffee Innovation Platform Award, “Coffee Design Award,” and the Best New
Product Award, “Best New Product Award.” “Coffee Design Award” is concerned with
keeping pace with the latest developments in coffee preparation techniques and
equipment, and the latest sustainable practices. The award areas include: design,
packaging, branding, cups and coffee pampers. The contestants submit their designs on
the website of the two competitions before the exhibition, so that the judges can choose
the winner of the competition’s logo for the year, which is what all contestants
passionately seek to win the International Specialty Coffee Association Award as the
best design, or the best product in the world for the year 2024. The exhibition will
witness the organization of regional and international competitions to provide a
comprehensive experience for coffee lovers.

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