Page 59 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023

11/13/23, 11:18 AM A busy program of World of Coffee 2024 Dubai and events promoting companies in the global coffee industry - Qahwa World
Enhance participants’ experience
In this regard, Khaled Al Hammadi, Senior Vice President of DXB Live, said: “We seek
to strengthen the position of the World of Coffee Exhibition to be the first global
destination for coffee industry leaders. We are keen for the event to go beyond the
concept of traditional trade exhibitions, to become the first global platform for those
interested and experts.” And specialists to keep pace with the latest industry trends, and
explore innovative ways and smart, environmentally friendly methodologies to enhance
the growth and sustainability of the sector.” He added: “The event is an important
opportunity to learn about the sources of coffee beans, roasters and coffee supply
chains, and to review the latest developments in the fields of packaging, distribution and
production. There is no doubt that the exhibition’s activities “The various programs,
especially the buyers’ program, will enhance the participants’ experience and enable
them to communicate directly to grow their businesses and ensure their sustainability.”

A leading platform
The Dubai edition of the World of Coffee exhibition is the preferred destination for
companies aspiring to strengthen their presence in the Middle East and benefit from the
enormous potential of the coffee markets in the region in light of the growing demand for
high-quality coffee and the increasing demand for modern café chains. DXB Live seeks
to provide a pioneering platform that enhances the growth and sustainability of the
coffee industry, by setting new standards for the coffee industry.

The importance, efficiency and innovation in organizing international exhibitions, and
providing a platform that meets the needs of the various poles of the coffee industry, and
brings together brands, farmers, producers, distributors, experts and specialists under
one umbrella, to share their expertise and experiences, display their latest products, and
develop their cooperation with potential partners and buyers.

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