Page 3 - GAS PR Report- August 2022_Neat
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PR REPORT
General Authority of Sports
August 2022
1 Statement was issued for General Authority of Sports
1 Speech was made for General Authority of Sports
2 Media Invitations were made for General Authority Sports
8 Content Developments were made for General Authority of Sports
The Statement was sent to all local, Pan Arab publications.
TOTAL VALUE ‐ ARABIC MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 8,491,400
*Arabic Total Value of Spend 1:4 AED 33,965,600
E n g l i s h T o t a l A E D 5,238,800
*English Total Value of Spend 1:4 AED 20,955,200
T O T A L AED 54,920,800
*This calculation is based on the principle that editorial has four times the value of paid‐for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid‐for advertising.
