Page 17 - AAE PR REPORT December 2023

Mohammad Bitar, Group Deputy CEO of Al Ansari Financial Services, said his

company accords top priority to customer satisfaction. "Customer service
excellence is at the core of our approach. We maintain a consistent 98 per
cent customer satisfaction rate and have attracted new customers, driving
higher transaction volume," Bitar told BTR. Excerpts from the interview:

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How is Al Ansari Exchange enhancing the Customer Experience (CX) to
ensure that it remains the preferred brand in the region?
Al Ansari Exchange is committed to elevating the Customer Experience (CX)
to maintain its leading position in the region. We achieve this through various

strategic actions. Our significant investment in digital transformation
resulted in a 27 per cent year-on-year increase in digital transactions during
the first nine months of 2023. The number of transactions conducted across
the group's digital platforms count for 20 per cent of the overall number of

https://www.khaleejtimes.com/business-technology-review/al-ansari-exchange-is-committed-to-
elevating-the-customer-experience