Page 3 - AAE PR REPORT December 2023
P. 3
PR REPORT
Al Ansari Exchange
December 2023
1 Press Release was issued for Al Ansari Exchange
1 Statement was issued for Al Ansari Exchange
2 Interviews were conducted for Al Ansari Exchange
3 Content Developments were made for Al Ansari Exchange
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 5,611,300
*Arabic Total Value of Spend 1:4 AED 22,445,200
English Total AED 405,100
*English Total Value of Spend 1:4 AED 1,620,400
TOTAL AED 24,065,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
