Page 42 - SOBHA REALTY PR REPORT NOVEMBER 2023

11/22/23, 11:41 AM Hartland International School awarded Top Schools Winner 2023-24: 'School Most Loved By Parents'
Parents and students speak highly of staff and comment on their excellence. The KHDA notes that "the
impact of teachers and leaders on continuously improving students’ positive outcomes” is a key strength
of the school.

Financial investment is transparent and significant at Hartland. The school's owners have supported

decisions taken by the leadership of the school to transform learning and its environment. From redesign
of structures, facilities and operations from the early days of the school to the investment in securing
excellent teachers and leaders, investment is sustained and appears unwavering.

Resources are of a high quality and the enhanced provision of enrichment pays tribute to the founding

philosophy of education for the whole child. Professional development of teachers is a priority and is fully
supported through access to world class qualifications such as NPQSL and NPQML.

Fiona Cottam, Principal of Hartland International School, said “The partnership that we have developed
with our parents is integral to all that we do. Openness, transparency and integrity ensure that we have
developed a strong and positive relationship with our parent body. Our doors are always open, and even

in challenging times, communication and our commitment to all our families keeps the relationship as
strong as ever. Our parents are at the heart of our school and could not be more valued.”

Parent Opinion

Edstatica, the UAE’s only independent data metrics company focused entirely on the education sector,
reports on Hartland as a school that has consistently shone in terms of praise that comes from its

community of parents.

Hartland International School consistently ranks as the highest achieving school in the UAE for its Net
Promoter Score, defined by EDSTATICA as the internationally recognized benchmark of the strength of
a brand's word of mouth and a standard, cross industry means to look at the health of a brand by
measuring the fervency of advocacy of its customers. This score and its related data drills into what each

school’s parents look for when choosing it.

Hartland International School has a Net Promoter Score of 90% with a remarkable 93% of parents
actively advocating Hartland for its outstanding quality of provision for children to other families without
prompting. This highest level of acclaim has been consistently achieved for two years.

This score is some 24% higher than the average of other Tier 1 Premium schools in the UAE. 97% of
parents, when asked, recommend Hartland International School without qualification.

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