Page 177 - 7X PR REPORT OCTOBER 2024

10/15/24, 11:30 AM 7X Launches ‘Waslah’ to Transform Logistics Services
consolidation, and smart tracking technology, streamlining operations for greater efficiency.
Leveraging a vast network of delivery partners, including Emirates Post, the postal arm of 7X,

and EMX, the logistics arm of 7X, Waslah provides customers with the convenience of choice
and a seamless, user-friendly platform offering a variety of delivery options. Businesses can

easily manage their logistics needs, from comparing shipping options for domestic, regional,
or international deliveries to selecting the most time-efficient methods.

Waslah also helps entrepreneurs and businesses boost profitability by reducing delivery costs
by up to 40%. This is made possible by giving users the flexibility to choose from a wide range

of shipping providers while accessing exclusive discounts from Waslah's delivery partners.
These services are available through the digital platform and at service centres nationwide.

Abdulla Mohammed Alashram, Group CEO of 7X, highlighted Waslah as a game-changing

solution for businesses, SMEs, and individuals to efficiently manage their logistics operations.
"Waslah equips users with tools that simplify the complexities of shipping and last-mile

delivery, making it easier to navigate the demands of eCommerce and other sectors,"
Alashram said. "Our goal is to raise the standard for logistics operations by empowering

customers with choice, flexibility, and convenience in managing shipping needs."

Alashram further emphasised that Waslah reflects 7X's strategy to strengthen its foothold in
local, regional, and global markets while maximising operational efficiency and expanding the

group’s portfolio. "As we continue to support the UAE's position as a leading logistics hub,
and driven by the country's ambitious push for technological innovation across industries, we
look forward to the ongoing growth of the Waslah platform, supported by our dedicated

Innovation and Development teams and strategic partners," he added.

Through Waslah and other upcoming digital solutions, 7X continues to solidify its role as a
leader in logistics innovation. The company’s agility in responding to the evolving demands of

local, regional, and global markets showcases its commitment to driving progress and
keeping the world in motion.

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