Page 196 - 7X PR REPORT OCTOBER 2024

10/14/24, 3:36 PM 7X launches ‘Wayn’ Digital PO Box - LogisticsGulf
delivery services.

The Wayn platform enables individuals and companies to obtain a permanent
UAE digital address linked to their physical addresses, verified through their

national ID or through the National Economic Register (NER).

Cybersecurity threats

The platform ensures the receipt of shipments sent by individuals, companies,
and government entities, as well as the receipt of letters, documents, and e-bills
from official and authorized senders to thwart cybersecurity threats such as

phishing, spam, and fraud.

Through a unified digital mailbox, Wayn provides an automated archiving and
categorization system which allows users to manage formal documents and
invoices securely and efficiently thereby reducing the challenges users face in
archiving emails.

The launch of Wayn was announced during a press conference held in Abu
Dhabi, attended by Badr Al-Olama, Chairman, 7X; Dr. Mohamed Hamad Al
Kuwaiti, Head of the UAE Cyber Security Council; Eng. Mohammad Al Zarooni,
TDRA Deputy Director General for the Information and Digital Government
Sector; and Abdulla Mohammed Alashram, Group CEO of 7X, along with other

officials.

Pioneering solutions

“Wayn is our contribution to shaping the future of postal services and provide
pioneering solutions that meet the needs of digital natives and e-commerce
platform users securely and efficiently,” noted Al Olama.

“This represents a major advancement in digital postal services and reiterated the
country’s commitment to embracing the latest technologies and smart solutions,”
commented Dr. Al Kuwaiti.

“The Telecommunications and Digital Government Regulatory Authority will
provide digital enablers and support integration with digital identities,

guaranteeing seamless and safe delivery of services to users,” remarked Al
Zarooni.

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