Page 199 - 7X PR REPORT OCTOBER 2024

10/14/24, 3:36 PM 7X launches ‘Wayn’ digital P.O. box – Media-Avataar Mena
Government Sector; and Abdulla Mohammed Alashram, Group CEO of 7X,
along with other officials.

During the event in Abu Dhabi, 7X also signed a strategic
partnership with TDRA to facilitate the exchange of information

and allow customer authentication for accessing Wayn to go

through the Secure National Digital Identity (UAE Pass). 7X also
signed a strategic partnership agreement with the UAE
Cybersecurity Council to enhance digital security, build trust in

digital services, and protect users from phishing and online

fraud. The UAE Cybersecurity Council officially accredited Wayn
as a “Secure Digital Communication Channel”, recognising 7X’s

commitment to developing secure digital solutions that can
transform global postal services.

Commenting on the launch, Al Olama said, “The launch of Wayn reinforces
our commitment to the national digital transformation agenda. Wayn is our

contribution to shaping the future of postal services and provide pioneering
solutions that meet the needs of digital natives and e-commerce platform

users securely and efficiently.”

According to Dr. Al-Kuwaiti, the UAE’s communication industry is making
significant strides with the launch of 7X’s cutting-edge digital platform Wayn.

Congratulating the achievement, he underlined that it represents a major
advancement in digital postal services and reiterated the country’s

commitment to embracing the latest technologies and smart solutions.

He stated, “More than just a digital postal service, Wayn is a comprehensive

security system that utilises the latest identity verification and encryption
technologies. The platform further guarantees the safety of transactions and

shields user data from cyber threats by integrating with the UAE Pass.”

Dr. Al Kuwaiti also emphasised the importance of public-private sector
collaboration in strengthening cybersecurity. He confirmed that accrediting

Wayn as a secure digital communication channel contributes to building a safe
and reliable digital environment, supporting the nation’s overall digital

transformation goals.

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