Page 205 - 7X PR REPORT OCTOBER 2024

10/14/24, 3:36 PM 7X launches 'Wayn' digital P.O. box - Eye of Dubai
Director-General for the Information and Digital Government Sector; and Abdulla Mohammed Alashram, Group CEO of 7X,
along with other officials.

During the event in Abu Dhabi, 7X also signed a strategic partnership with TDRA to facilitate the exchange of information and
allow customer authentication for accessing Wayn to go through the Secure National Digital Identity (UAE Pass). 7X also
signed a strategic partnership agreement with the UAE Cybersecurity Council to enhance digital security, build trust in digital

services, and protect users from phishing and online fraud. The UAE Cybersecurity Council officially accredited Wayn as a
“Secure Digital Communication Channel”, recognising 7X’s commitment to developing secure digital solutions that can
transform global postal services.

Commenting on the launch, Al Olama said, "The launch of Wayn reinforces our commitment to the national digital

transformation agenda. Wayn is our contribution to shaping the future of postal services and provide pioneering solutions that
meet the needs of digital natives and e-commerce platform users securely and efficiently."

According to Dr. Al-Kuwaiti, the UAE's communication industry is making significant strides with the launch of 7X’s cutting-
edge digital platform Wayn. Congratulating the achievement, he underlined that it represents a major advancement in digital
postal services and reiterated the country's commitment to embracing the latest technologies and smart solutions.

He stated, "More than just a digital postal service, Wayn is a comprehensive security system that utilises the latest identity
verification and encryption technologies. The platform further guarantees the safety of transactions and shields user data from
cyber threats by integrating with the UAE Pass.”

Dr. Al Kuwaiti also emphasised the importance of public-private sector collaboration in strengthening cybersecurity. He
confirmed that accrediting Wayn as a secure digital communication channel contributes to building a safe and reliable digital
environment, supporting the nation’s overall digital transformation goals.

Al Zarooni said, “The launching of Wayn, the Digital P.O. Box, represents a significant milestone in our efforts to achieve the
UAE’s strategic objectives in fostering digital transformation, embracing technological innovations that enhance the efficacy of
government work and raise the quality of services offered to people and businesses. The Telecommunications and Digital

Government Regulatory Authority will provide digital enablers and support integration with digital identities, guaranteeing
seamless and safe delivery of services to users.”

Abdulla Alashram commented, "The launch of the Wayn digital P.O. Box in the UAE comes in response to the rapid global

developments in technology. The platform reflects our commitment to introducing transformational products to our customers,
in alignment with the UAE’s Zero Government Bureaucracy Programme."

The Wayn platform will provide a free digital P.O. Box address to all individuals and companies in the UAE. Users will only be

charged for value-added services, which will be to businesses at first until the full range of services is introduced to
individuals.

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