Page 28 - 7X PR REPORT OCTOBER 2024

Press Release

7X and Urbi sign MoU at GITEX Global to enhance its logistics
operations

UAE, October 15, 2024: 7X signed a memorandum of understanding (MoU) with Urbi, a
leading geo-intelligence company, to leverage Urbi’s Geographic Information System (GIS)
technology solutions for logistics enhancement. Under the agreement, which was signed
during GITEX Global 2024, Urbi will provide 7X and its subsidiaries with technological support
to enhance logistics operations.

The MoU, which was signed by Abdulla Mohammed Alashram, Group CEO of 7X and
Alexander Sysoev, Chairman of Urbi, reflects the commitment of both entities to streamline
delivery operations and create new prospects for technology-driven logistical solutions.

The agreement will explore integrating Urbi’s cutting-edge mapping and geospatial
technologies into 7X’s operations, including EMX, Emirates Post and its other entities, as a
foundational step towards a broader initiative. This includes the development of a
comprehensive ‘Base Map’ enriched with detailed information about residential and business
listings, as well as APIs for geocoding and reverse geocoding, enabling precise customer
location for accurate deliveries. Additionally, route optimization based on URBI’s real-time
data will enhance efficiency, reducing delivery times, and operational costs.

Abdulla Mohammed Alashram said: “We are pleased to collaborate with Urbi to enhance
logistics operations. At 7X, we are committed to leveraging cutting-edge technologies to drive
progress and innovation in the logistics sector, more specifically in eCommerce. By integrating
Urbi’s advanced GIS technology, we aim to improve efficiency and precision in our logistics
operations, setting a new benchmark for customer experience in a rapidly evolving digital
landscape”.

Commenting on the agreement Alexander Sysoev said, "We are excited to partner with 7X
as this collaboration epitomizes the synergy between advanced geospatial technology and
practical logistics solutions. By providing 7X with our state-of-the-art geospatial data, we are
not just enhancing their operational capabilities but also setting a new standard for delivery
efficiency in the region.”

GIS technologies are driving changes in the logistics sector and playing a significant role in
streamlining delivery routes, reducing operational costs and enhancing service reliability. In
line with this shift, 7X is leveraging advanced technologies and building strategic partnerships,
like the one with Urbi, to meet evolving market demands.

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