Page 3 - ABCC PR REPORT DECEMBER 2023
P. 3
PR REPORT
Arab Brazilian Chamber of Commerce
December 2023
1 Press Rrelease was issued for ABCC.
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 1,352,900
*Arabic Total Value of Spend 1:4 AED 5,411,600
English Total AED 244,000
*English Total Value of Spend 1:4 AED 976,000
TOTAL AED 6,387,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
