Page 52 - BRIDGESTONE PR REPORT - November 2023

11/14/23, 9:56 AM Bridgestone and La Main Douce host ‘Road Safety Village’ | AutoDrift.ae
As a part of the event, Bridgestone also scheduled a meeting with medical experts, which provided
vital insights into the unique challenges and demands of children with special needs. The

discussion was a critical step in better understanding the children and developing programs that
could more effectively meet their unique needs in the future. Bridgestone further indicated its plans

to continue partnering with La Main Douce and expand its efforts to support specially-abled
children.

Jacques Fourie, Vice President and Managing Director of Bridgestone Middle East and

Africa said: “We at Bridgestone are honoured to collaborate with La Main Douce to steer this
remarkable endeavour. We remain committed to the well-being of children and hope to support

them to maintain their overall safety. The ‘Road Safety Village’ event is only one milestone in our
continuous endeavours to accomplish this goal. The program is also a manifestation of our ‘Way to
Serve’ motto, which captures the essence of our company’s long-standing belief in serving society

with superior quality and shaping a better world, while also contributing to the growth of our
stakeholders.”

The program also mirrored Bridgestone’s E8 Commitment, which is more than just a corporate
pledge, but rather an initiative to improve the lives of all community members. By collaborating with
La Main Douce, Bridgestone successfully reaffirmed its resolve to provide all children and

individuals with opportunities to learn, grow, and thrive.

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