Page 53 - BRIDGESTONE PR REPORT - November 2023

11/14/23, 9:56 AM Latest News

Bridgestone and La Main Douce partner to host

‘Road Safety Village’ event for 160 children

09/11/2023

November 8, 2023: Bridgestone, a global leader in tyres and sustainable mobility solutions, in

collaboration with La Main Douce, an esteemed non-governmental organisation (NGO) based in Morocco,
hosted the ‘Road Safety Village’ event for 160 children with autism, learning disabilities, and Trisomy 21.

The event, held recently, was a day packed with activities and educational sessions designed to provide
an engaging setting for children with special needs, allowing them to learn and enhance their road safety

knowledge.

The initiative offered a range of engaging activities, such as a Road Safety Workshop where children
could learn the value of road safety through hands-on, interactive exercises meant to equip them with the
essential knowledge and abilities to help them navigate safely.

Children were also introduced to the idea of environmental responsibility through a Tyre Recycling

Workshop, which provided an informative and interactive way for them to learn about recycling and
sustainable practices. In addition, a Montessori Workshop fostered children's creativity and individual

development through activities inspired by a child-centred approach to education.

As a part of the event, Bridgestone also scheduled a meeting with medical experts, which provided vital
insights into the unique challenges and demands of children with special needs. The discussion was a
critical step in better understanding the children and developing programs that could more effectively

meet their unique needs in the future. Bridgestone further indicated its plans to continue partnering with
La Main Douce and expand its efforts to support specially-abled children.

Jacques Fourie, Vice President and Managing Director of Bridgestone Middle East and Africa said: "We at

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