Page 32 - ALEF EDUCATION PR REPORT - JANUARY 2024

2/1/24, 1:17 PM Latest News
board advisor Dr. Aishah Al Yammahi, and Chief Growth Officer Will Lock were prominent

company representatives at the show, which took place at the ExCel Centre in London.

The highlight of the company’s participation was a session titled ‘EdTech developments

across MENA: AI-driven education and carbon literacy.’ Led by CGO Will Lock and Fouad

Shammary, NLP Data Scientist at Alef Education, it covered three key topics: the use of

generative AI in Alef Education, teacher-created content, and climate education, including the

use of technology for teaching issues such as carbon literacy and sustainability.

CEO Geoffrey Alphonso said: “We are pleased to have participated in BETT UK 2024 and to

showcase our experience and expertise in the EdTech sector. Participating in the Global

Showcase and Futures Session at the show aligns with our commitment to promoting cutting-

edge educational technology solutions that enable learners to reach their full potential. The

event is a great platform for us to network with industry experts worldwide and formulate ideal

strategies to drive the sector forward.”

Dr. Aishah Al Yammahi, board advisor at Alef Education, said: “We are delighted to have

participated in BETT UK 2024 for the fourth consecutive year, engaging with industry leaders

who share our belief in the transformative power of technology in education. Throughout our

participation, we have emphasized the importance of AI and climate education, particularly
focusing on carbon literacy, in advancing the education sector. Our participation in the event

confirms our position as a leader in providing personalized and effective learning solutions for

students worldwide.”

BETT UK 2024, themed Teaching to Thrive in Fast Changing Times, focuses on impacting the

lives of teachers and learners by helping them to be better users and buyers of technology.

The event brought together over 30,000 educators, innovators, and changemakers, all driven
by the common goal of positively impacting the lives of learners and educators.

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