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Logicom and HP Poly are working together

               to Transform Collaboration and


               Productivity in the Middle East

               18/10/2023























               Dubai, October 18, 2023: Logicom, a leading regional technology distributor, is excited to
               announce a strategic relationship agreement with HP Poly, a leading provider of cutting-

               edge workplace collaboration solutions. These solutions bridge the gap between in-room
               and remote participants in meetings, fostering meeting equity. Through this collaboration,

               Logicom seeks to empower its channel partners throughout the extended Middle East,
               enabling them to provide HP Poly's advanced remote work and office collaboration
               solutions to their customers. As businesses increasingly adopt flexible work arrangements,

               this cooperation comes at a crucial time to address the growing demand for innovative
               collaboration solutions that enhance remote collaboration and productivity.


               Michael Papaeracleous, Director of Distribution, at Logicom, expressed, “The partnership

               with HP Poly is a significant milestone for Logicom. With these solutions, we are poised to
               expand our offerings in the Small and Medium-sized Business (SMB) and Enterprise

               sectors, equipping our partners to enhance their value proposition to their clients. We are
               thrilled about integrating these solutions into our hybrid work range and confident that it will
               redefine collaboration and productivity solutions across the Middle East.”


               Paul Dunne, Head of Distribution for Europe, Middle East, and Africa, at HP Poly, stated,




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