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11/13/23, 11:16 AM World of Coffee Dubai 2024 reveals varied activities, programmes to promote partnerships
establishing branches of renowned coffee brands. The platform will reinforce the position of the World of
Coffee as a key event for exploring growth and collaboration opportunities.

Among the exhibition’s features and programs, the Buyers Programme and Buyers Longue will enable
meetings between buyers and farmers, traders, distributors, and roasters, as well as food and beverage

managers from the tourism and hospitality sectors. It will further encourage interaction and communication
among industry stakeholders and offer an ideal setting for potential partnerships and transactions.

In addition, the 2024 edition will be held in two large theatres to accommodate more participants for its series
of dialogues and free workshops. One theatre will be dedicated to hosting specialised coffee association

dialogues, while the other will be for unfiltered sessions, like hosting extensive dialogues with the presence
of numerous global experts and specialists to discuss the latest trends, innovations, and products
worldwide.

The Roasting Village, Cupping Room, and Brew Bar pavilions are also expanding to meet the growing
demand for participation. The Roasters Village area is expected to be one of the most alluring areas for

attendees as it will exhibit coffee-making machines and water sources.

The participating businesses will also make coffee and display their coffee beans. Along with specialised

guests, it brings together a dozen global businesses and offers an opportunity to sample coffee that has
been prepared and roasted in a variety of methods.

The ’Cupping Room’ pavilion will enable visitors to taste and compare different coffee varieties and evaluate
their quality. During their one-hour sessions, each company will provide a set of coffee-tasting sessions for

buyers and the public to try and compare.

The Brew Bar pavilion, which is made up of two enormous platforms, can accommodate 12 enterprises.

Businesses may utilise the platform for three hours to offer different coffee-tasting sessions and customers
can wander between the businesses to sample the coffee and watch baristas creating inventive concoctions.

Innovation platform

To encourage innovation and development in the sector, the exhibition will feature the Coffee Design Award,
which will highlight the latest advancements in coffee preparation, equipment, and sustainable practices. It
will be awarded in various categories including design, packaging, branding, coffee cups, and coffee pots.
Furthermore, the ‘Best New Product Award’ will be awarded for exceptional new coffee-related products.

To participate in the awards, companies will have to submit their designs on the competition website, further

enabling judges to choose winners. The exhibition offers a remarkable opportunity for participants to win the
International Specialised Coffee Association's award for the best design or best product worldwide for 2024.

Ensuring an enhanced experience for participants

Khalid Al Hammadi, Senior Vice President of DXB LIVE, said, “Through this edition, we aim to boost the

position of the World of Coffee Dubai to be the most preferred global platform for coffee industry leaders.

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