Page 45 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023_Neat

11/13/23, 11:17 AM World of Coffee Dubai 2024 Unveils Ambitious Agenda to Enhance Collaboration and Sustainability
Additionally, the exhibition will feature spaces specifically designed to draw attention to

the importance of promoting sustainable practices in the industry through several

discussions, specialised workshops on sustainability, best practices for utilising
resources, and sustainable initiatives that demonstrate the commitment of the

international coffee community to responsible production.

The exhibition will also set the stage for the launch of various new events, like the

Franchise Village, a platform that will bring together leading brands seeking to expand in

the region and investors interested in establishing branches of renowned coffee brands.

The platform will reinforce the position of the World of Coffee as a key event for

exploring growth and collaboration opportunities.

Among the exhibition’s features and programs, the Buyers Programme and Buyers

Longue will enable meetings between buyers and farmers, traders, distributors, and
roasters, as well as food and beverage managers from the tourism and hospitality

sectors. It will further encourage interaction and communication among industry

stakeholders and offer an ideal setting for potential partnerships and transactions.

In addition, the 2024 edition will be held in two large theatres to accommodate more

participants for its series of dialogues and free workshops. One theatre will be dedicated

to hosting specialised coffee association dialogues, while the other will be for unfiltered

sessions, like hosting extensive dialogues with the presence of numerous global experts
and specialists to discuss the latest trends, innovations, and products worldwide.

The Roasting Village, Cupping Room, and Brew Bar pavilions are also expanding to

meet the growing demand for participation. The Roasters Village area is expected to be

one of the most alluring areas for attendees as it will exhibit coffee-making machines

and water sources.

The participating businesses will also make coffee and display their coffee beans. Along

with specialised guests, it brings together a dozen global businesses and offers an

opportunity to sample coffee that has been prepared and roasted in a variety of
methods.

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