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11/13/23, 11:18 AM World of Coffee Dubai 2024 reveals varied activities, programmes to promote partnerships within sector | Partners | Belarus…
World of Coffee Dubai 2024 reveals varied
activities, programmes to promote partnerships
within sector
Photo: wam.ae
DUBAI, 13 November (BelTA - Emirates News Agensy). - The World of Coffee
Dubai 2024, one of the most anticipated events in the coffee industry, is organised
by DXB Live, the integrated event management and experiential agency of the
Dubai World Trade Centre, announced a wide range of specialised activities that
aims at boosting cooperation and partnerships between the exhibitors and visitors
while exploring opportunities in the growing coffee sector.
The key agenda of the event, which will held from 21st to 23rd January 2024,
includes various programmes namely, the Roaster Village, the Cup Room, and the
Brew Bar. Additionally, the exhibition will feature spaces specifically designed to
draw attention to the importance of promoting sustainable practices in the industry
through several discussions, specialised workshops on sustainability, best
practices for utilising resources, and sustainable initiatives that demonstrate the
commitment of the international coffee community to responsible production.
The exhibition will also set the stage for the launch of various new events, like the
Franchise Village, a platform that will bring together leading brands seeking to
expand in the region and investors interested in establishing branches of renowned
coffee brands. The platform will reinforce the position of the World of Coffee as a
key event for exploring growth and collaboration opportunities.
Among the exhibition's features and programs, the Buyers Programme and Buyers
Longue will enable meetings between buyers and farmers, traders, distributors,
and roasters, as well as food and beverage managers from the tourism and
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