Page 203 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

1/23/24, 9:32 AM World of Coffee 2024 experiences successful second day with active participation of global brands and leading industry experts - …
World of Coffee 2024 experiences successful second day with active

participation of global brands and leading industry experts

Date: 22-Jan-2024

Source: Zawya

Sector: Retail

Country: UAE

Who else needs to know?

Dubai, UAE:

On the second day of World of Coffee 2024, a series of events and activities were organised,
which attracted a large number of visitors and coffee enthusiasts interested in its production,

manufacturing and trade. Several competitions on coffee preparation were organised
throughout the day. In the Brew Bar pavilion, prominent companies and brands delivered

insightful presentations, meanwhile, the Cupping Room pavilion provided an exciting space for

coffee lovers to immerse in the exploration and tasting of a diverse array of coffee types.

The global event, organised by DXB Live, the integrated event management and organisation
services arm of the Dubai World Trade Centre, in collaboration with the Specialty Coffee

Association, featured a series of informative lectures presented by seasoned professionals.
Antonio Orria and Nuova Simonelli both shared insights on ‘Menu Design Builder,’ while Philip

Bertilak discussed the intricacies of Coffee Value Assessment. Therayut Damrong Akarawiwat

led a session that focussed on the origins of Laotian coffee. Julia Leach presented a session
on ‘Sensory Evaluation of Cold Drinks,’ offering valuable perspectives, and Dr. Fabiana

Carvalho explored the concept of taste in her presentation titled ‘Delving into the Concept of

Taste.’

Mattia Miatto Export Manager of MAZZER LUIGI S.p.a., said: “The World of

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