Page 60 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

A Range of exciting features

The third edition of the World of Coffee exhibition will offer a range of exciting features and

activities, including a dedicated Buyers Lounge, where industry professionals can network and

explore new business opportunities. Furthermore, the Buyers Program will facilitate strategic

matches between brands and buyers, fostering meaningful connections and collaborations.

The event also enables attendees to be part of exhilarating coffee competitions, where

talented baristas will showcase their skills for top honors.

Simonelli Group and Boncafé

Additionally, the event aims at facilitating significant growth opportunities for farmers,

distributors, and traders by fostering partnership agreements. The event expects the

participation of internationally renowned coffee chains, stores, and baristas, most notably

‘Simonelli Group’, a leading company producing high-quality espresso machines, which

received global awards including SDA Bocconi 2022-2023. Other brands participating in the

exhibition include Boncafé Middle East, a provider of domestic and professional coffee

machines, grinders, blenders, and other beverage equipment and products to both food service

and retail markets in the UAE, and a renowned supplier of high-quality coffee in the region.

Strong Growth Rates

In the past few years, the UAE’s coffee market has witnessed significant changes and the

country has emerged as a prominent player in the thriving sector. The coffee market of the

country has been driven by several new trends like the rise in coffee culture fuelled by an

increase in the demand for high-quality specialty coffee.