Page 30 - FDF PR REPORT - DECEMBER 2023 (ENGLISH)

Press Release

of visitors. This year, the forum will increase its capabilities to include wide array of activities
and interactive programs such as entertainment activities, educational exhibitions, artificial
intelligence (AI) workshops and games, to attract attendees from different professions. The
Forum will also provide large number of stalls that will meet the demands of the visitors.

“The fourth Abu Dhabi Family Forum seeks to combine the values of community intelligence
and innovation, invest in energies, encourage community cohesion, raise awareness on
government services, particularly digital services for families and their social conditions and
facilitate access to them. Through these efforts, the forum will aid in developing a robust
relationship between members of society and various government and service institutions that
is defined by transparency, credibility, responsibility and adherence to laws,” she added.

Furthermore, she highlighted that the fourth edition of the forum will extensively contribute to
allowing families to boost their capabilities and positively cope with future circumstances
while retaining its stability and sense of national identity. This is in line with a vision that aims
to develop children's skills, encourage the constructive use of their varied energy, and activate
their role in society. Additionally, it seeks to support SMEs and entrepreneurs, restore the
UAE's cultural heritage and instil a culture of entrepreneurship in the next generation.
Furthermore, it seeks to empower institutions to discern the true needs of families, exchange
best practices with affiliated organisations, and expand their offerings to support coherent
families and a sustainable society.

Ousha Salem Al Suwaidi, Project Manager at FDF, said: “The fourth Abu Dhabi Family
Forum is designed on four key pillars which are, Sustainable Family, Business Leadership,
Children of the Future, and Emirati Heritage. The forum will also include various other events.”

Al Suwaidi highlighted the relevance of sustainable family in the next phase as well as for
present and future social services, with an emphasis on digital and smart services that guarantee
prompt and effective responses to families in various circumstances and help provide
prevention, protection and appropriate intervention that allows families to carry out their
natural functions and improve their quality of life. The intention here is to highlight the leading
role that empowered future families will play in the upcoming phase to enable families to
strengthen its capabilities and preserve its cohesion and unity, while also enabling them to
positively interact with the challenges they may face in light of future social changes.

Further, she highlighted the significance of the Business Leadership as one of the key pillars
of the UAE’s economy in its 50s, by educating families on the relevance of entrepreneurial
thinking to achieve their objectives, improve their lives and well-being and aid in the nation’s
economic development. She also pointed out the relevance of raising awareness on global